Revamping our Corporate Logo Pioneering the next phase
The Thought
The logo embodies our corporate philosophy of "Connect, Fasten, and Unite Smiles Around the World" and our efforts for our stakeholders. The three lines represent "users, creators, and workers" our three key stakeholders symbolizing their connection and the strong bond that ties them together. The rounded edges of the lines, emphasize our commitment to providing safe and reliable products. The Red conveys energy, warmth, and approachability while the Blue evokes trust and calmness. The logo embodies reliability built through our 100+ year long history as well as our unwavering spirit of challenge and innovation.
The Design
Kindness
Ensuring what we provide brings smiles to everyone's faces — the customers, the producers, and workers around the world. Approaching every situation with empathy, staying mindful of the perspectives of all people. Striving to create solutions that are both user-friendly and operationally efficient for all our stakeholders.
Professionalism
Conduct ourselves with expertise and responsibility as professionals in the fastening industry. Communicating accurately and responsibly the information our users truly want to know and approaching interactions with assertiveness, supportiveness, and kindness while avoiding overly casual behavior that could risk undermining trust and credibility.
Futurism
Focusing not only on the 'now' but also the 'future.' Imagining not just what can be used temporarily, but also its feasibility for the years to come. Striving for creativity that touches hearts of our customers with novelty, and maintaining a challenging spirit that does not fade.
